Take a seat, Chicago! La-Z-Boy’s new Lincoln Park store redefines reclining

La-Z-Boy has launched a transformative retail experience store in the heart of Chicago's iconic Lincoln Park. According to press release by the organization on GlobeNewswire, this innovative 12,000 square-foot store aims to enhance furniture shopping for its customers, combining modern design with interactive experiences.

Located in the vibrant Lincoln Park neighborhood, the new store allows customers to engage with La-Z-Boy's range of products in a dynamic setting. As reported by GlobeNewswire, the store is designed to create a welcoming environment, providing shoppers with an opportunity to explore various furniture styles and arrangements, including through its ‘Recliner Runway.’

The store features different settings that mimic real homes, offering visitors a chance to visualize how pieces might look in their own spaces. Some of the store’s themes include ‘Urban Modern,’ ‘La-Z-Girl,’ and ‘Gamer.’ Interactive digital tools are available for visitors to customize their selections, ensuring that they find the perfect match for their homes.

According to the announcement, the store provides a unique shopping experience by incorporating personalized customer service. Trained staff are on hand to assist with selections, answer questions, and offer design advice. 

President of Retail La-Z-Boy Furniture Galleries Rebecca Reeder emphasized the company’s commitment to customer satisfaction and innovating, saying, “We are committed to providing consumers with unparalleled comfort, and in this new store, that includes offering comfortable, inspiring shopping experiences that are tailored to their unique lifestyle preferences. Our Lincoln Park store in the heart of Chicago signals innovation in our retail experience and brand, allowing us to share the transformational power of comfort with a broader audience.”

American design agency Hello Mercer was brought on to help La-Z-Boy create the space, which reflects both the furniture company itself and the Chicago community. Chicago-based artist Stephen Monkemeier has created a mural on the outside of the store, using the company’s logo; on the inside, a hand-painted entryway celebrates the La-Z-Boy’s commitment to quality and comfort since its founding in 1927. In an homage to the community’s favorite pets, the pet-friendly store showcases a hero ‘La-Z-Dog’ wall. 

The new store will also offer Black Friday deals and in-store offers to celebrate its opening. Visit the location at 1520 N. Halsted Street on Monday – Saturdays from 11 a.m. to 7 p.m. and Sundays from 12 p.m. to 6 p.m.